Selection lead logistics provider in consumer goods using AHP – TOPSIS approach

Vendor selection is a strategic activity in order to support the achievement of the company`s success and competitiveness. Significantly, the company has some specific standards in the selection. Therefore, evaluation is needed to see which vendors match the company's criteria. The purpose of this study was to evaluate and select the proposed vendor in a decision support system using the AHP and TOPSIS approaches. The AHP method is used to determine the importance of the criteria, while the TOPSIS method is used to rank alternatives. The results show that Provider 1 has the highest score compared to other alternatives with a value of 0.852. Sensitivity analysis shows that the proposed AHP and TOPSIS methods are robust, suitable for this problem, and have a low rate of change

The Effect of Quality and Price on Satisfaction and Impact on Consumer Loyalty

Quality can be referred to as the characteristics of a product or service that depend on its contribution to satisfying consumer expectations. Quality is very closely related to consumers, namely quality provides an impetus to consumers to establish a strong relationship with the company. FMCG is a wet tissue manufacturer. During the Covid-19 pandemic, the company's customers experienced a drastic decline. The purpose of the study was to analyze the effect of quality and price on consumer satisfaction and its impact on consumer loyalty. This research uses Path Analysis method. Sampling was carried out by 100 respondents using wet tissue. The results showed that the quality and price directly have a significant effect on consumer satisfaction. Directly, customer satisfaction has a significant effect on consumer loyalty. This means that the greater the customer satisfaction, the greater the customer loyalty. Quality and price, it has no significant effect on consumer loyalty without going through customer satisfaction, while quality and price have a significant effect on customer loyalty if through customer satisfactio